Chelsea Kit Contract Deal with Nike worth £900 million over the course of 15 years. In 2016, Chelsae end its eleven-year kit stint with Adidas. Chelsea signed a fifteen-year deal worth £900 million with Adidas rivals, Nike.
The deal kicked off from the 2017-18 season and will end in the 2031-2032 season if no extension was signed.
Let’s take a look at the financial numbers of the Chelsea Kit Contract Deal with Nike:
|DURATION||15 years (2017-2032)|
|Yearly payments||£60 million|
|Total payment over 15 years||£900 million|
|Any performance-related clauses?||£5 million a year will be added to the yearly deal if Chelsea wins the Premier League.|
Through this deal, Chelsea is earning £60 million per year. Furthermore, the deal has a performance clause where £5 million a year will be added to the yearly deal if Chelsea wins the Premier League.
The deal, reportedly worth £900 million over 15 years, was Nike’s biggest deal with a Premier League club at the time. However, Nike signed an even more lucrative deal with Liverpool in January 2020.
Chelsea Shirt sponsorship Contract Deal
In 2020, The British telecom company was roped in by Chelsea for an initial five-year deal as the main shirt sponsor. Due to the immediate effect of the deal, it has seen Three’s “3” logo emblazoned on the front of Chelsea’s matchday kits since the deal was announced.
Chelsea signed a lucrative deal worth £40 million a year with Three mobile as a shirt sponsorship deal. The deal in total worth £200 million over a five-year turn.
Let’s take a look at the financial numbers of the deal:
|DURATION||5 years (2020-21 season to 2024-25)|
|Yearly payments||£40 million a year|
|Total payment over 5 years||£200 million|
|Any performance-related clauses?||£5 million a year will be wiped off the yearly deal if Chelsea fails to qualify for Champions League.|
The deal came at the back of the previous principal sponsor, Yokohama Tyres, taking on a lower-tier partnership with the club.
The current deal with Three ropes in an amount comparable to the £40m in revenue which Chelsea was collecting every year from their previous principal sponsorship deal with Yokohama Tyres.
The deal also sees Three oversee 5G signals enabled within Stamford Bridge. The deal was signed in 2020 and will end after the 2023-2024 season.
Chelsea Sleeve Contract Deal
In 2018, Hundaie Officiapy becomes the Chlease partner and get a sponsorship tag on the Sleeve. The deal with Automotive Giants is worth £10m a year.
The Korean carmaker serves as Chelsea’s official global automotive partner since May 2018.
Both Chelsea-Hyundai signed a four-year contract worth £50m. The four-year deal has seen Hyundai serve as the official sleeve sponsor for Chelsea’s matchday kits since the 2018-19 season.
The deal with Nike as an official kit supplier earned them £60m a year. The deal’s total worth is £900 million over the next 15 years.
Chelsea’s deal with British Telecom company is worth £200 million over a five-year turn. The deal will see the blue taking £40 million a year with Three mobile as a shirt sponsorship deal.