In 2017, Athletic Bilbao Kit Deal with Nike was over. Then before heading towards the 2018-19 season, the club announced New balance as the official kit supplier for the club. Athletic Bilbao Kit Deal with American sportswear brand New Balance is worth €3.5 million per year.
Now take a look at the financial numbers behind the Athletic Bilbao Kit Deal with New Balance:
|Kit Supplier||New Balance|
|Duration||7 years (2018-2025)|
|Yearly payments||€3.5 million|
|Total payment over 7 years||€24.5 million|
|Any performance-related clauses?||€2 million a year will be added to the yearly deal if Athletic Bilbao qualifies for the Champions League and clears the group stage.|
In 2017, Athletic Bilbao announced that they will replace Nike as an official kit supplier of the club.
Nike has a contract to make Athletic Bilbao’s shirt until June 30, 2017. Nike had been making Athletic shirts since 2013.
Later, American sports apparel company New Balance becomes Athletic Bilbao’s kit supplier from July 1, 2017.
The kit supplying deal between New balance and Athletic Bilbao is worth €24.5 million in total payment over 7 years.
The deal is set to expire at the end of the 2024-25 season.
Furthermore, the deal has a clause to award an additional €2 million a year if Athletic Bilbao qualifies for the Champions League and clears the group stage.
Athletic Bilbao shirt sponsorship deal
Athletic Bilbao signed a shirt sponsorship deal with Spanish banking group “Kutxabank” which is based in the club home town, Basque Country.
The shirt sponsorship deal between Athletic Bilbao and Kutxabank is worth €5 million per annum.
The deal was announced before heading into the 2018-19 season.
Have a look at the financial numbers behind the deal:
|Duration||4 years (2018-19 season to 2021-22)|
|Yearly payments||€5 million a year|
|Total payment over 5 years||€20 million|
|Any performance-related clauses?||€2 million a year will be added to the yearly deal if Athletic Bilbao wins Europa League.|
Spanish Bank “Kutxabank” became the Club’s principal sponsor in 2018. Kutxabank signed a shirt sponsorship deal with Athletic Bilbao worth €20 million in total payment over 5 years.
This deal gives Kutxabank access to emblazoned their logo to the front-of-shirt. This deal also gives Kutxabank access to branding rights for the club’s matchday and training shirts.
Moreover, The contract has a performance-related clause that will award an additional €2 million a year to the yearly deal if Athletic Bilbao wins Europa League.
The shirt sponsorship deal between the club and Kutxabank will end in 2022.