Atletico Madrid Kit Contract Deal with American Sportswear giant “Nike” is worth €45 million per year. The deal was announced in 2014 after Nike failed to extend the Manchester United kit contract. However, the deal was officially signed in 2016.
Now take a look at the financial numbers behind the Atletico Madrid Kit Contract Deal with Nike:
| Contract | Details |
|---|---|
| Kit Supplier | Nike |
| Duration | 10 years (2016-2026) |
| Yearly payments | €45 million |
| Total payment over 10 years | €450 million |
| Any performance-related clauses? | €5 million a year will be added to the yearly deal if Atletico Madrid wins the Spanish La Liga. |
Atletico Madrid kit contract deal with Nike is worth €450 million in total payment over 10 years.
Nike is the official kit supplier for the club since 2001. This long-term kit deal would see Nike and Atletico Madrid work together for 25 years by 2026.
In 2019, several reports suggest that Puma will replace Nike as the official kit supplier. However, the reports were denied by Atletico Madrid’s president.
Moreover, the club is hopeful with their partnership with Nike and looking forward to completing the silver jubilee at the end of the deal.
Atletico Madrid Shirt Sponsorship deal
In 2021, Atletico Madrid extend its shirt sponsorship contract with Plus500. The contract is worth €15m plus bonuses every year from 2018-2021.
This deal gives access to front-of-shirt branding rights for the club’s matchday and training shirts to Plus500.
Have a look at the financial numbers behind the deal:
| CONTRACT | DETAILS |
|---|---|
| Duration | 4 years (2017-18 season to 2022-23) |
| Yearly payments | €15 million a year |
| Total payment over 4 years | €60 million |
| Any performance-related clauses? | €5 million a year will be wiped off the yearly deal if Atletico Madrid fails to qualify for Champions League. |
The initial deal between them was extended in November 2017 in a three-year agreement.
The deal would see the UK-based financial firm pay Atletico Madrid a reported €50 million in total payment over 4 years of sponsorship revenue between 2018 and 2021.
The improved deal also gives Plus500 increased brand exposure at the club’s new home ground, the Wanda Metropolitano stadium.
They signed a one-year extension to cover the 2021-2022 season as well, making it a 4-year collective deal.
Atletico Madrid Sleeve Sponsorship deal
In 2018, Atletico Madrid signed a sleeve sponsorship contract deal with south Korean Automotive giant “Hyundai”.
The deal was worth €5 million per season. Moreover, with this deal, Hyundai became the global automotive partner of the club.
As per the contract, the Hyundai logo will appear on the left sleeve of the matchday shirts of the club’s men’s and women’s teams.
Furthermore, the two parties signed a one-year extension to cover the 2021-22 season.
Conclusion
Athletico Madrid signed a kit contract deal with Nike worth €450 million in total payment over 10 years. With this deal, Both parties will celebrate the silver jubilee of the association at the end of the contract.
The shirt sponsorship deal with Plus500 and sleeve sponsorship deal with Hyundai will end after the 2021-22 season. The club is looking forward to renewing the deal with both companies. However, no positive sign is shown by the companies.