La Liga side Deportivo Alaves signed a Multi-year Kit Contract Deal with Spanish sportswear brand Kelme. The deal was announced back in 2017. Deportivo Alaves Kit Contract Deal with Kelme is worth €2.5 million per year.
With this deal, kelme got the merchandise rights of the club’s matchday kits.
Now take a look at the financial numbers behind the Deportivo Alaves Kit Contract Deal with Kelme:
| Contract | Details |
|---|---|
| Kit Supplier | Kelme |
| Duration | 7 years (2017-2024) |
| Yearly payments | €2.5 million |
| Total payment over 7 years | €17.5 million |
| Any performance-related clauses? | €1.5 million a year will be added to the yearly deal if Deportivo Alaves qualifies for the Champions League. |
The kit supplier deal between the two parties was signed in 2017. The initial deal was for two years, However, after the end of the 2017-2018 season, the contract was renewed and the new deadline to end the contract is pushed until 2024.
The kit supplying deal between Deportivo Alaves and Kelme is worth €17.5 million in total payment over 7 years.
Moreover, the contract has a bonus clause, that will award an additional €1.5 million a year, if Deportivo Alaves qualifies for the Champions League group stage.
Deportivo Alaves shirt sponsorship contract deal
Spanish side Alaves signed a hefty shirt sponsorship with a global online gambling company “Betway” which operates across regulated online marketplaces. The deal gives Betway access to Club’s operational facilities.
The shirt sponsorship deal between Alaves and Betway is worth €4 million per year.
Have a look at the financial numbers behind the deal:
| CONTRACT | DETAILS |
|---|---|
| Duration | 4 years (2018-19 season to 2021-22) |
| Yearly payments | €4 million a year |
| Total payment over 4 years | €16 million |
| Any performance-related clauses? | €1 million a year will be wiped off the yearly deal if Deportivo Alaves gets relegated from the La Liga. |
The deal was announced at the end of the year 2017. The shirt sponsorship deal was signed in 2018 for the next two years. A season later, Alves extend the deal to a couple of years and push the expiry date until 2022.
The shirt sponsorship deal between Deportivo Alaves and Kelme is worth €16 million in total payment over 4 years.
With this contract, Betway gets access to front-of-shirt branding rights for the club’s matchday and training shirts for the next 4 years.