The Alicante-based club “Elche” signed a new and improved kit contract deal with the North American sportswear brand “Nike”. Elche Kit Contract Deal with Nike is worth €1.5 million per year.
The deal was signed ahead of the 2021-22 season. Nike replaced Danish sportswear brand Hummel to become the official kit supplier for the club’s match days kit.
Now take a look at the financial numbers behind the Elche Kit Contract Deal with Nike:
| Contract | Details |
|---|---|
| Kit Supplier | Nike |
| Duration | 4 years (2021-2025) |
| Yearly payments | €1.5 million |
| Total payment over 4 years | €5.5 million |
| Any performance-related clauses? | €1million a year will be added to the yearly deal if Elche qualifies for the Europa League and clear the group stage. |
After signing a billion euro kit contract deal with Barcelona, Nike places eyes on other La Liga clubs. In 2021, Nike become the official kit supplier for Elche CF replacing kit maker Hummel.
The Spanish club agreed to terminate its contract with Hummel after two seasons. The deal was originally due to run until the end of 2024.
It will be the first time in Club’s century-old history that Elche will wear the Nike brand in all its kits.
Elche’s switch to Nike is part of the club’s aim to increase merchandising revenue. The Elche Kit contract deal with Nike is worth €5.5 million in total payment over 4 years.
Moreover, as part of the deal, Nike will be the technical sponsor of the club in all its categories, both in the men’s and women’s first teams. A new Nike store is set to open at the Estadio Manuel Martínez Valero.
Elche shirt sponsorship contract deal
After signing a new kit deal with American sportswear brand Nike, Elche bags another America-based company as the club principal sponsor.
Elche shirt sponsorship deal with TM Real Estate ahead of the 2021-2022 season. TM Real Estate Group is an institutional-quality platform for real estate investment, development, and property management.
Both Parties signed a shirt sponsorship deal worth €3 million per year.
Have a look at the financial numbers behind the deal:
| CONTRACT | DETAILS |
|---|---|
| Duration | 3 years (2021-22 season to 2023-24) |
| Yearly payments | €3 million a year |
| Total payment over 3 years | €9 million |
| Any performance-related clauses? | €1 million a year will be wiped off the yearly deal if Elche gets relegated from the La Liga. |
TM Real Estate signed a three-year shirt sponsorship contract with Elche. With this contract, TM Real Estate gets access to front-of-shirt branding rights for the club’s matchday and training shirts.
The shirt sponsorship deal is worth €9 million in total payment over 3 years, valid from 1s July 2021. The deal will end after the 2023-2024 season.
Moreover, the deal has a performance-related clause of deducting €1 million a year from the yearly deal if Elche gets relegated from the La Liga.