Barcelona Agree To Spotify Sponsorship | Deal Worth €280 Million For Three Years Including Camp Nou Naming Right

Spotify (A popular Music streaming app) become Barcelona’s Main sponsor this summer. As the club announced on Tuesday that Barcelona signed a sponsorship deal with Spotify for the four-season till 2025-2026. However, the financial amount is not disclosed by both sides but speculations are around that, the deal is worth none less the 280 million euros.

Key takeaways:

  • Agreement with streaming giant is reportedly worth €280m
  • Stadium to be renamed for the first time in club’s history
  • Includes Trainings Shirt sponsorship rights
  • Main sponsor of Barcelona Feminine shirt

FC Barcelona Announce Spotify Sponsorship Deal

On March 15th, Football Club Barcelona confirmed via their Twitter handle that they have reached an agreement with music streaming platform Spotify to become the club’s main sponsor.

The sponsorship deal includes

  •  The naming rights to club’s iconic 100,000 capacity stadium Camp Nou for the first time.
  • The agreement will see Barca’s men’s and women’s teams bear the music streaming service’s logo for the next four years.
  • Training Shirt sponsor as well.

Financial Breakdown of Barcelona Spotify Sponsorship deal

Not confirmed but the reports suggest that the sponsorship deal between them is worth €280 million or $307 million. Including Camp Naou name rights. This will give Barcelona €93.3 million per year for the next three years.

Have a look at the financial numbers behind the deal:

Duration3 years (2022-23 season to 2025-26)
Yearly payments€93.3 million a year
Total payment over 3 years€280 million
Any performance-related clauses?€5 million a year will be wiped off the yearly deal if Barcelona fails to qualify for Champions League.

Spotify will replace Rakuten as the shirt sponsor for the next four seasons. And will also replace Stanley on the front of Barca Femeni’s shirts. The deal sees Spotify replace the Japanese electronic Rakuten on the front of Barcelona’s shirts. That deal had been worth €60 million a season.

The agreement also sees Spotify sponsor the club’s training shirts for the next three seasons and the club’s famous stadium will be rebranded as the ‘Spotify Camp Nou.’

The agreement has been announced just a day after La Liga confirmed the club’s spending limit. The Spending Limit is set at -€144 million. That means The club must cut costs and generate income to make signings this summer.

Remarks From Barcelona President

In a statement, Joan Laporta, the president of Barcelona, said:

We are very proud to announce a pioneering alliance like this with a world-renowned organization like Spotify.

This partnership will allow us to continue to bring the club closer to its fans. And make them feel, even more, part of the Barca family. Through unique experiences, combining two activities such as entertainment and football. Making it possible for us to connect with new audiences around the world.”

He further added, It is also a union with which we continue to take steps forward in this new era that we have started. And This demonstrates, once again, the innovative character and the constant search for excellence. That distinguishes Barça and has made it a unique club in the world.”

Barcelona Home, Away, and third Kit for Next Season

With the arrival of new sponsors, Barcelona kits for season 2022-2023 will look like this.

Barcelona Home, Away, and third Kit for Next Season

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