All 20 La Liga Kits Deals & Shirts Sponsorships (Real Madrid New Deal With Addidas Worth €1.1 Billion)

The statistic table shows the value of the La Liga kits deals closed by the clubs for the 2021/2022 season. FC Barcelona received €105 million per season from Nike, whereas Real Madrid C.F. received €152m per year from Adidas, €1.1 Billion in 10 years with additio0nal bonuses.

ClubKIT SUPPLIER
(Per Season)
MAIN SPONSOR
(Per Season)
SLEEVE SPONSOR
(Per Season)
FC Barcelona Nike – €105m (2018-2028)Rakuten – €60m (2017-2022) Beko- €10m
Real Madrid Adidas – €152m (2019-2028)Emirates – €70m (2017-2022)
Atletico Madrid Nike – €45m (2016-2026)+500 – €15m (2021-2022)Hyundai – €5m
AlavésKelme – €2.3m (2017-2024)Betway – €4m (2020-2025)
Athletic BilbaoNew Balance – €3.5m (2018-2025)Kutxabank – €5m (2018-2022)
Sevilla Nike – €3.3m (2017-2022) Naga App – €5m (2021-2024) Valvolin – €3m
Valencia Puma – €4m (2019-2029) Socios.com – €3m (2020-2025) Sailun Tyre – €3m
CádizAdidas – €0.5m (2021-2024)Dafabet – €2m (2020-2024)
Celta de VigoAdidas – €4m (2016-2025)Estrella Galicia – €4m (2020-2024)Visit Maldives – €2.7m
ElcheHummel €.5m (2021-2024) TM Real Estate €3m (2021-2024)
GetafeJoma €3m (2019-2024) Tecnocasa Group €4m (2020-2024) Reale Seguros €3m
GranadaNike €4m (2020-2024) Winamax €2m (2018-2022) Caja Rural Granada €2m
EspanyolKelme €2.5m (2018-2024) Riviera Maya €3m (2020-2025)
Levante UDMacron €1m (2021-2025) Gedesco €2m (2021-2025)
OsasunaAdidas €1m (2020-2024) Verleal €1.5m (2020-2025) Selk €1m
Real BetisKappa €1m (2018-2022) Finetwork €2.5m (2018-2023) Reale Seguros €1m
Real SociedadMacron €1.58 m (2021-2027) Finetwork €2.8m (2018-2024) Reale Seguros €1m
Rayo VallecanoUmbro €750K (2020-2024) DigiCommunications €1m (2021-2025)
VillarrealJoma €2m (2018-2025) Pamesa Cerámica €2m (2020-2024) Endavant €1m
MallorcaNike €500K (2021-2024) αGEL €750K (2021-2023)

Spanish league combined income from La Liga kits deals and shirt sponsorships have increased by %35 since 2018. An amount of €340 million is generated every season only from La Liga Kits deals.

La Liga Kit Supplier

The 20 Spanish La Liga clubs kits are sponsored by ten different sports brands. These brands are:

  1. Adidas
  2. Puma
  3. Nike
  4. Hummel
  5. Joma
  6. Kappa
  7. Kelme
  8. Macron
  9. New Balance
  10. Umbro

Adidas provides the kits to four clubs. The German sports brand has a sponsorship deal with 13 times UCL champions Real Madrid, Cádiz, Celta de Vigo, Osasuna.

Nike supplies the most number of kits in La Liga. Nike design the kits for 5 clubs. Among its portfolio, it supplies kits to Barcelona, Atlético Madrid, Granade, Sevilla, and the newly-promoted side Mallorca.

Joma, Kelme & Macron each brand provides two kits in La Liga. The Spanish brand Joma sponsors Getafe and Villarreal. Kelme sponsors Espanyol and Alavés. Italian brand Macron sponsors Levante and Real Sociedad.

Leave a Comment