Leeds United made a premier league comeback after staying from the league out for 16 years. This comeback boasts the sponsors to invest in the club, hence the club themself a new kit deal. Leeds United Kit Contract Deal with german sportswear giant Adidas worth £10 million per year.
Let’s take a look at the financial numbers behind Leeds United Kit Contract Deal with Adidas:
|Duration||5 years (2020-2025)|
|Yearly payments||£10 million|
|Total payment over 5 years||£50 million|
|Any performance-related clauses?||£2 million a year will be added to the yearly deal if Leeds United qualifies for the Champion League.|
The German sportswear brand replaced Kappa to become the official kit supplier of the club. The deal was commenced in 2020.
The Adidas-Leeds United deal is worth £50 million in total payment over 5 years. Moreover, the champions league qualification clause will earn them an additional £2 million a year.
Leeds United shirt sponsorship deal
Leeds United signed a shirt sponsorship deal with the Betting company “SBOTOP”. The deal is worth £7 million per year. Let’s check the contract details:
|Duration||3 years (2020-21 season to 2022-23)|
|Yearly payments||£7 million a year|
|Total payment over 3 years||£21 million|
|Any performance-related clauses?||£1 million a year will be reduced into the yearly deal if Leeds United gets relegated from the Premier League.|
SBOTOP deal with Leeds United is considered the largest commercial deal in club’s history.
The deal is worth £21 million in total payment over 3 years. With this deal, SBOTOP is the front-of-shirt sponsor on the team’s matchday kits.
However, it has a clause of reducing £1 million a year, if Leeds United gets relegated from the Premier League.