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Expensive Super Bowl Commercials

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most expensive Super Bowl Commercials

This article will lead you towards the most expensive super bowl commercials. Before jumping on the list, let’s have brief information on the following topics:

  • Cost for a commercial in Super Bowl?
  • How many adverts are there during a Super Bowl?

Every year, millions of Americans tune in to sports channels to watch the Super bowl. Around 100 million Americans watch the super bowl match on Sunday.

That much audience in front of the TV presents an opportunity like no other for the advertisers. Break between the action, provide a golden opportunity for companies to promote their brand.

The whole super bowl show lasts for four hours. So, it’s an ideal chance for a brand to make a name for itself by playing its product commercial during the break.

How much does a Super Bowl commercial cost?

The cost was decided by a bidding format. CBS opened the bidding for a 30s slot. The cost for a 30s commercial is lying between $3-5 million.

How many Commercials are there during a Super Bowl?

The number of commercials played during break vary year to year. Usually, 70-80 commercials are shown during the match break.

Most Expensive Super Bowl Commercials

#10. Toyota, Toyota Prius

  1. Commercial: The Longest Chase
  2. Length: 90 seconds
  3. Cost: $14.4 million
  4. Year: 2016
  5. Super Bowl: L

The concept behind the commercial was “How hard can it be to catch a Prius?”

#9. Amazon, Echo

  1. Commercial: Alexa Loses Her Voice
  2. Length: 90 seconds
  3. Cost: $14.9 million
  4. Year: 2018
  5. Super Bowl: LII

Right after losing Alexa’s voice, Amzaon press the button of backup plan. It features celebrity voices like Anthony Hopkins, Cardi B, and Rebel Wilson.

#8. Samsung, Galaxy S III

  1. Commercial: The Next Big Thing (is Already Here)
  2. Length: 120 seconds
  3. Cost: $15.2 million
  4. Year: 2013
  5. Super Bowl: XLVII

#7. Amazon, Alexa

  1. Commercial: Not Everything Makes the Cut
  2. Length: 90 seconds
  3. Cost: $15.6 million
  4. Year: 2019
  5. Super Bowl: LIII

However, spending much cash on a commercial doesn’t pay off always.

#6. Kia, Kia Telluride

  1. Commercial: Give It Everything
  2. Length: 90 seconds
  3. Cost: $15.6 million
  4. Year: 2019
  5. Super Bowl: LIII

#5. Chrysler, Chrysler

  1. Commercial: America’s Import
  2. Length: 120 seconds
  3. Cost: $16 million
  4. Year: 2014
  5. Super Bowl: XLVIII

Bob Dylan explaining how Chrysler is American-made was the highlight of the ad.

#4. Ford, Ford Ride-Sharing

  1. Commercial: Go Further
  2. Length: 90 seconds
  3. Cost: $16.2 million
  4. Year: 2017
  5. Super Bowl: LI

#3. 84 Lumber, 84 Lumber

  1. Commercial: The Journey Begins
  2. Length: 90 seconds
  3. Cost: $16.2 million
  4. Year: 2017
  5. Super Bowl: LI

#2. Google, Google Assistant

  1. Commercial: Loretta
  2. Length: 90 seconds
  3. Cost: $16.8 million
  4. Year: 2020
  5. Super Bowl: LIV

#1. Amazon, Alexa

  1. Commercial: Before Alexa
  2. Length: 90 seconds
  3. Cost: $16.8 million
  4. Year: 2020
  5. Super Bowl: LIV

Written By

High on sports since forever, aspiring sports journalist and a FC Barcelona fan. Enjoys writing articles on any sport. Can also be considered a F1 bandwagoner.

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