Norwich signed a kit contract deal with Spanish sportswear company “Joma”. Norwich City Kit Contract Deal with Joma is estimated worth £2.5 million. The Spanish brand replaced the Italian sportswear brand Errea in a decade-serving deal.
The deal has more to offer than a regular kit supplier deal. So, Let’s take a look at the financial numbers behind Norwich City Kit Contract Deal with Joma:
|Duration||10 years (2021-2031)|
|Yearly payments||£2.5 million|
|Total payment over 10 years||£25 million|
|Any performance-related clauses?||£1 million a year will be added to the yearly deal if Norwich City stays in the Premier League.|
Joma replaced Erreà, that served the club in the same capacity for a decade. The deal is worth £25 million in total payment over 10 years.
Moreover, the deal sees Joma provide the club’s men’s, women’s, and academy teams with matchday kits as well as training wear and travel wear.
Norwich City shirt sponsorship deal
Lotus Cars a British automotive company became the principal shirt sponsor for Norwich City in 2021. The deal is worth £3.5 million per year. Moreover, Lotus was swapped in to replace BK8 sports, an Asian betting operator. The club signed a deal with them, but three days later decides to terminate.
Let’s see the contract details:
|Duration||4 years (2021-22 season to 2024-25)|
|Yearly payments||£3.5 million a year|
|Total payment over 4 years||£14 million|
|Any performance-related clauses?||£1 million a year will be reduced into the yearly deal if Norwich City gets relegated from the Premier League.|
The deal with Asian Company was called off due to the company’s problematic marketing approach.
However, the deal with Lotus cars will feature the Lotus Cars logo on the front of the teams’ matchday and training kits. The deal is worth £14 million in total payment over 4 years.