Premier League Club’s Kit & Shirt Sponsorships Deals: Combined income from kit deals increased by 30% over the last 2 seasons.

Premier League club’s combine income from kit suppliers deal and shirt sponsorship deals have increased by 30% over the last two seasons. A total of £389.5 million was generated only from Kit suppliers deals by 20 premier league clubs in 2019-20 season while the shirt sponsorship deals also increased by over 20% and add into the new sleeve sponsorship deals and it takes combine total of shirt deals revenue to around £800 million a year.

Manchester United’s deal with Adidas and Chevrolet are the most expensive in both categories. Adidas pay £75 million a year and Chevrolet have to fork out £64 million a year.
CLUBKIT SUPPLIERMAIN SPONSORSLEEVE SPONSOR
Manchester UnitedAdidas - £75m a year (2015-2025)TeamViewer - £47m a year (2021-2025)Kohler - £10m a year
Manchester CityPuma - £65m a year (2019-2029)Etihad - £40m a year (2011-2021)Nexen Tire -£5m a year
LiverpoolNike - £60m a year (2020-2026)Standard Chartered - £40m a year (2019-2023)Western Union - £5m a year (2017-2022)
Chelsea Nike - £60m a year (2017-2032)Three Mobile - £40m a year (2020-2024)Hyundai - £10m a year (2018-2022)
ArsenalAdidas - £60m a year (2019-2024)Fly Emirates - £40m a year (2019-2024)Visit Rwanda - £10m a year (2018-2021)
TottenhamNike - £30m a year (2018-2033)AIA - £30m a year (2019-2027)NONE
Evertonhummel - £8m a yearCazoo - £9.5m a year
Newcastle UnitedPuma - £6.5m a yearFun88 - £6.5m a yearStormGains- £1m a year
Leicester CityPuma - £3m a year (signed in 2018)KingPower - £4m a yearThaiBev - £500k a year
West Ham UnitedUmbro - £3m a year (2018-23)Betway - £10m a yearBasset & Gold - £500k a year
WolverhamptonAdidas - £3m a year (2018-2022)ManbetX - £8m a yearCoindeal - £1m a year
Aston VillaKappa - £3m a year (2019-2022)Cazoo - £3m a year
SouthamptonUnder Armour - £5m a yearLD Sports - £3m a yearVirgin - £400k a year
Crystal PalacePuma - £4m a year (signed in 2018)W88 - £5m a year (signed in 2020)Iqoniq - £500k a year
Leeds UnitedAdidas - £3m a year (renewed in 2020)SBOTOP - £3m a year (signed in 2020)JD Sports - £500k a year
BrightonNike - £2.5m a year (renewed in 2019)American Express - £8m a year (2019-2031)JD Sports - £500k a year
BurnleyUmbro - £1.5m a year (2019-22)LoveBet - £7.5m a year (2019-22)LoveBet (Part of main deal)
Sheffield UnitedAdidas - £1m a year (signed in 2014)USG - £3.5m a year (2019-22)USG (Part of main deal)
FulhamAdidas - £1m a year (2017-2023)betVictor - £2.5m a year (2020-22)ICM.com - £400k a year
West BromPuma - £1m a year (multiyear contract)Ideal Boilers - £750k a year (2020-21)
Which club has the most expensive kit deal in Premier League ?

Manchester United’s deal with Adidas is the most lucrative not only in Premier League but in world football with £75 million a year deal over the 10 year period.

Whats the difference between Kit deal and Shirt Sponsorship deal ?

Kit deal is generally the technical partner of the club for example Adidas who produce Manchester United kits and other merchandise and Adidas can legally sell all United related merchandise worldwide.
While Chevrolet is United’s main shirt sponsor and they appear at the front of United’s home, away and other official kits during all competitive games.

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