Premier League Club’s Kit & Shirt Sponsorships Deals: Combined income from kit deals increased by 30% over the last 2 seasons.

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Premier League club’s combine income from kit suppliers deal and shirt sponsorship deals have increased by 30% over the last two seasons. A total of £462.5m will be generated only from Kit suppliers deals by 20 premier league clubs in 2022-23 season while the shirt sponsorship deals also increased by over 20% taking total to £360m combined. sleeve sponsorship deals reached £102m while Training kit sponsorships are also soaring. We breakdown each club’s kit deals in 2022/23 and how much they earn from these deals.

Manchester United’s deal with Adidas and TeamViewer are the most expensive in both categories. Adidas pay £75 million a year and TeamViewer deal signed in 2021 is worth £47.5m a year. United also signed deals with DXC Technology £10m a year (Sleeve Sponsors) and Tezos (Training Kit sponsors) worth £20m a year. United are clearing £153 million a year from these deals only.

Download Data (PDF): Premier League Kit Deals

Which club has the most expensive kit deal in Premier League ?

Manchester United's deal with Adidas is the most lucrative not only in Premier League but in world football with £75 million a year deal over the 10 year period.

Whats the difference between Kit deal and Shirt Sponsorship deal ?

Kit deal is generally the technical partner of the club for example Adidas who produce Manchester United kits and other merchandise and Adidas can legally sell all United related merchandise worldwide.
While Chevrolet is United's main shirt sponsor and they appear at the front of United's home, away and other official kits during all competitive games.

Editor's Picks:

Below data is from 2021/22 season. Some of the teams have had extension to their kit deals or signed new ones since then.

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