Real Betis signed a new and improved multi-year lasting kit contract deal with Danish Sportwear brand Hummel. Real Betis Kit Contract Deal with Hummel is reportedly worth €5 million per year.
The deal will be activated after the end of the ongoing season. Hummel will start providing match day kits to the club ahead of the 2022-23 season.
Now take a look at the financial numbers behind the Real Betis Kit Contract Deal with Hummel:
|Duration||5 years (2022-2027)|
|Yearly payments||€5 million|
|Total payment over 5 years||€25 million|
|Any performance-related clauses?||€2 million a year will be added to the yearly deal if Real Betis qualifies for the Champions League.|
After four years, the 21-22 season will be Kappa’s as Real Betis kit makers comes to an end.
Hummel, has more improved and has a large and interesting offer to join Betis as an official kit supplier.
Danish Sportswear brand will be in charge of the official kits and clothing from the summer of 2022.
The deal with kappa was worth €1 million (2018-2022). However, after showing performances and securing Europa league qualification, Real Betis signed a new and improved contract with Hummel.
The deal is worth €25 million in total payment over 5 years. Hummel already had been making Betis’ kits from the late 1980s until the early 1990s.
However, the deal does not include the management of clubs’ e-commerce and retail businesses.
Real Betis Shirt sponsorship contract deal
Real Betis signed a shirt sponsorship deal with telecommunications company Finetwork.
Finetwork becomes the new principal partner ahead of the 2021/22 season. The shirt sponsorship deal with Finetwork is worth €2.5 million per year.
Have a look at the financial numbers behind the deal:
|Duration||4 years (2021-22 season to 2024-25)|
|Yearly payments||€2.5 million a year|
|Total payment over 4 years||€10 million|
|Any performance-related clauses?||€500k a year will be wiped off the yearly deal if Real Betis gets relegated from the La Liga.|
Finetwork replaces gambling brand Beltway as the club’s shirt sponsor after the Spanish government introduced new legislation banning such deals with gambling firms.
The deal is worth €10 million in total payment over 4 years. With this contract, Finetwork gets access to front-of-shirt branding rights for the club’s matchday and training shirts.
The deadline to end the shirt sponsorship is set to expire after the 2024-25 season.