Real Madrid kit contract deal with German sportswear giant “Adidas” worth €152 million per year. Adidas is the official kit supplier for Los Blancos for many years.
Adidas renew its kit contract deal with Real Madrid after Barcelona signed a new kit deal worth €1 billion a year with Nike.
Let’s take a look at the financial numbers behind the Real Madrid Kit Contract Deal with Adidas:
|DURATION||10 years (2019-2028)|
|Yearly payments||€152 million|
|Total payment over 10 years||€1.52 billion|
|Any performance-related clauses?||£5 million a year will be added to the yearly deal if Real Marid wins the champions league.|
The Los Blancos are set to continue their partnership with Adidas through 2028 as part of a new kit supplier deal agreement.
The relation between these two brands is very old. The German sportswear giant and the Spanish club have been working together since 1998. However, their recent contract renewal back in 2018 was a bumper one, to say the least.
Where Adidas agreed to pay €1.52 billion in total payment over 10 years. This deal hands Real Madridaking the most lucrative kit deal in football history.
Real Madrid shirt sponsorship deal
Emirates or the Fly Emirates are the official shirt sponsor for Los Blancos. Real Madrid’s deal with Emirates is the most expensive shirt sponsorship deal in world football today with Emirates paying a reported €70 million a year to Real Madrid.
Let’s take a look at the financial numbers behind the deal:
|Duration||5 years (2017-18 season to 2022-23)|
|Yearly payments||€70 million a year|
|Total payment over 5 years||€350 million|
|Any performance-related clauses?||€5 million a year will be wiped off the yearly deal if Real Madrid fails to qualify for Champions League.|
The previous shirt sponsorship deal with Emirates was worth €30 million per annum. But in 2017, it was changed and both parties signed a new contract deal worth €350 million in total payment over 5 years.
With this contract, Real Madrid’s shirt sponsorship deal with Emirates becomes the most expensive shirt sponsorship deal in world football today with Emirates paying a reported €70 million a year.
However, the current deal runs out in 2022, and Emirates is reluctant to renew. Real Madrid is already in talks with several brands for their next shirt sponsorship deal.
Also, Los Blancos saw a rise of 55% in money from five years ago. Their income value includes Football’s most lucrative shirt deal €70 million per year.
Real Madrid is the richest football club according to the Forbes data list. Its main income comes from kit supplier deals and shirt sponsorship deals. Real Madrid is currently having the highest-paid kit & Shirt sponsorship contract deals in Football history.
Los Blancos Kit deal with Adidas is worth €1.52 billion in total payments over the next 10 years. Its shirt sponsorship deal is worth €350 million in total payments from 2017-18 to 2022-23 season.
With such lucrative deals, Real Madrid holds the number one position in both kit & Shirt contract deals.