Southampton Kit Deal With Hummel Until 2026 | Contract Worth Of £50 Million For Five Years

Southampton ended its Kit deal with the American Sportwear brand Under Armour. In January 2021, Club signed a new deal with Hummel (a Danish sportswear brand). Southampton Kit Contract Deal with Hummel worth £10 million per year.

Let’s take a look at the financial numbers behind Southampton Kit Contract Deal with hummel:

Kit SupplierHummel
Duration5 years (2021-2026)
Yearly payments£10 million
Total payment over 5 years£50 million
Any performance-related clauses?£3 million a year will be added to the yearly deal if Southampton wins the Premier League.

Both parties agreed on a five-year deal, starting from the 2021-2022 season. The total value of the contract is £50 million over 5 years time period.

The Danish Sports brand Hummel replaced Under Armour to be the official kit supplier for the club. However, Under Armour was the club’s main kit supplier since 2016.

Southampton Shirt Sponsorship deal

After ending the shirt sponsorship deal with Virgin media back in 2019, the club signed a new deal worth £3m a year with Chinese-based company “LD Sports”.

However, the sponsor walked away from the deal due to ongoing tension between China and UK.

So, ahead of 2021-2022, the club signed a 3 year deal with cryptocurrency firm The deal is worth £9 million over three years time period.

let’s see the financial numbers of this deal:

Duration3 years (2021-22 season to 2023-24)
Yearly payments£3 million a year
Total payment over 3 years£9 million
Any performance-related clauses?£1 million a year will be added to the yearly deal if Southamptonfails qualifies for the Champions League.

With this deal, The Sportsbet logo will be displayed on the front of the shit. Also, The club holds the option for their performance-based add-ons to be paid in Bitcoin. The contract is worth £3 million a year.

Southampton Sleeve contract deal

Virgin Media is the official sleeve sponsor partner of Southampton. Both had shirt sponsorship stints too in 2016 but later called it off.

However, the deal was extended to include the club’s women’s and youth teams as well.

So, Virgin’s logo continues to feature on the left sleeve of all Southampton kits. The deal will end after the 2021-22 season.

The total worth of the contract is £1.2 million

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