Nike is the official kit supplier for Tottenham Hotspur. The American Sportswear brand officially became the club kit supplier in 2017. However, in 2018, the two reached an agreement that see a fifteen-year contract extension. Tottenham Kit Contract Deal with Nike is now worth £30m per year.
Let’s take a look at the financial numbers behind Tottenham Kit Contract Deal with Nike:
| Contract | Details |
|---|---|
| Kit Supplier | Nike |
| DURATION | 15 years (2018-2033) |
| Yearly payments | £30 million |
| Total payment over 15 years | £450 million |
| Any performance-related clauses? | £5 million a year will be added to the yearly deal if Tottenham wins the Premier League. |
The current contract of Tottenham is now worth £450 million over the next fifteen years. This deal is Nike’s longest kit supplying deal in sportswear history.
Moreover, the contract has the clause of an additional £5 million a year. However, it can only be activated if the club wins the premier league.
Tottenham Shirt sponsorship Contract Deal
Tottenham Shirt sponsorship deal with AIA is currently the second most valuable deal in terms of the total value. They are only behind Real Madrid in terms of Total financial revenue. Tottenham shirt sponsorship contract with AIA is worth of total £340 million for over eight years.
let’s take a look at the digits behind the Spurs contract:
| CONTRACT | DETAILS |
|---|---|
| Duration | 8 years (2019-20 season to 2026-27) |
| Yearly payments | £40 million a year |
| Total payment over 8 years | £320-340 million |
| Any performance-related clauses? | £3 million a year will be wiped off the yearly deal if Tottenham fails to qualify for Champions League. |
AIA is a Hong-kong based life insurance company that first signed a deal with Spurs in 2013. Since then, AIA became the Principle Sponsor & Main partner of the club.
Initially, The deal was not worth that match and AIA only has access to its logo appearing on the front of Spurs’ matchday kits for their cup games. However, The deal was later extended in 2017 until 2022 which saw the club making £30 million a year.
In July 2019, the two go through the contract again and refurbished their partnership with an eight-year, £40m-a-year extension.
AIA’s visibility across Spurs’ channels has made the insurance company a household presence across the footballing scene.
Tottenham Sleeve Contract Deal
Before 2021, Tottenham doesn’t have any sleeve sponsorship contract. However, in January 2021, Surrey-based Online car retailer “CINCH” was announced the club’s official sleeve sponsor. Both parties signed a 5-year deal worth £5 million a year.
The deal sees the cinch logo appear on the left sleeves of the matchday kits of both the men’s and the women’s teams of the club. The two parties also work together over several marketing campaigns.
Conclusion
Tottenham Kit deals with Nike worth £30 million per year & £450 million over the course of fifteen years. It is Nike’s longest kit supply deal.
AIA is the club’s principal sponsor & main partner. Both signed an extended eight years deal which is worth £40 million per year.
However, the club has a clause in both deals, that can earn them a combined £8 million per year if they secure champions league qualification and win the premier league.