Valencia signed a kit supplier deal with German sportswear brand Puma in 2019. Valencia Kit Contract Deal with Puma is worth €4 million per year.
Adidas was the Kit supplier before Puma was announced as the official kit supplier for the club. Puma replaced Adidas to become the kit supplier for the club.
Now take a look at the financial numbers behind the Valencia Kit Contract Deal with Puma:
| Contract | Details |
|---|---|
| Kit Supplier | Puma |
| Duration | 10 years (2019-2029) |
| Yearly payments | €4 million |
| Total payment over 10 years | €40 million |
| Any performance-related clauses? | €2 million a year will be added to the yearly deal if Valencia wins the La Liga |
In 2019, Puma signed a long constructive deal with Valencia. The deal is worth €40 million in total payment over 10 years.
With this deal, Puma replaced German rival Adidas. The deal will end after the 2028-29 season.
Moreover, the deal has a clause that will see Valencia picking an additional €2 million a year if the club wins La Liga.
Valencia Shirt sponsorship deal
Valencia signed a shirt sponsorship deal with Socio.com, a fan token company. This deal will see a $VCF logo emblazoned on the Club’s matchday kit.
The Shirt sponsorship deal with Socio.com is worth €3 million per year.
Have a look at the financial numbers behind the deal:
| CONTRACT | DETAILS |
|---|---|
| Duration | 5 years (2020-21 season to 2024-25) |
| Yearly payments | €3 million a year |
| Total payment over 5 years | €15 million |
| Any performance-related clauses? | €1 million a year will be wiped off the yearly deal if Valencia fails to qualify for Champions League. |
The deal was signed ahead of the 2020-2021 season. Ahead of the 21-22 season, they renew the deal and extend the contract till 2025.
The deal is worth €15 million in total payment over 5 years.
With this deal, Socio.com acquires the right to print its logo on the club’s matchday kits.
Valencia sleeve sponsorship contract deal
In 2019, Valencia signed a sleeve sponsorship contract deal with Sailun Tyre. Sailun Tyre is the china based manufactures & supplier of Tyres company. The deal is worth €3 million per year. The deal will end after the 2021-22 season.
Conclusion
In 2019, Valencia signed a new kit deal with Puma worth €40 million in total payment over 10 years. The deal will end in 2029.
Socio.com become the club’s main sponsor in 2020 after they signed a shirt sponsorship deal with the club. The deal is worth €15 million in total payment over 5 years.
Valencia sleeve sponsorship deal with Chinese Tyre company “Sailun Tyre” worth €3 million per year.