Spanish sportswear company “Joma” became the official kit supplier for Villarreal in 2016. Joma replaced Chinese Brand Xtep to become the kit supplier for the club. Villarreal Kit Contract Deal with Joma is worth €2 million per season. Addons will depend on the kits sales and percentage hike from last year’s sales.
Now take a look at the financial numbers behind the Villarreal Kit Contract Deal with Joma:
| Contract | Details |
|---|---|
| Kit Supplier | Joma |
| Duration | 7 years (2018-2025) |
| Yearly payments | €2 million + addons |
| Total payment over 7 years | €14 million + addons |
| Any performance-related clauses? | €1 million a year will be added to the yearly deal if Villarreal wins the Spanish La Liga. |
Villarreal and Joma last renewed their contract in 2020. According to a new contract, the deal is worth €14 million + addons in total payment over 7 years.
Moreover, Villarreal has an additional €1 million a year bonus clause which will be activated if Club won the La Liga title. The deal will end after the 2024-25 season.
Villarreal Shirt Sponsorship contract deal
Villarreal signed a shirt sponsorship deal with Pamesa Ceramica which allows the club to feature their logo on Club’s matchday shirt. The deal between Villarreal and Pamesa Ceramica is worth €2 million a year
Have a look at the financial numbers behind the deal:
| CONTRACT | DETAILS |
|---|---|
| Duration | 4 years (2020-21 season to 2023-24) |
| Yearly payments | €2 million a year |
| Total payment over 4 years | €8 million |
| Any performance-related clauses? | €500k a year will be wiped off the yearly deal if Villarreal fails to qualify for Champions League. |
Pamesa Ceramica is the main sponsor of the club since July 2013. Pamesa Ceramica is a designer, manufacturer, and distributor of ceramic walls and tiles.
After 2013, both clubs enjoy a good tie-in deal. Villarreal CF’s owner, the billionaire Fernando Roig, also owns the Pamesa Ceramica.
So investing in the club is playing well for the company marketing. Moreover, the deal is worth €8 million in total payment over 4 years.
Conclusion
In 2016, Joma replaces the Chinese company to become the kit supplier for Villarreal. Villarreal Kit Contract Deal with Joma is worth €14 million in total payments over 7 years. Two last renew contracts in 2020.
Villarreal owner’s company Pamesa Ceramica is the main sponsor of the yellow submarines since 2013. Both signed the new shirt sponsorship contract deal in 2020. The contract is worth €8 million in total payment over 4 years.
