Watford Kit Deal With Kelme Until 2024 | Contract Worth Of £10 Million For Four Years

Watford Kit Contract deal with the Spanish sportswear brand “kelme” is worth £10 million over the span of four years. Spanish Sportwear brand “kelme” officially replaced the German sportswear brand “Adidas” as the official kit supplier for the club.

Let’s take a look at the financial numbers behind Watford Kit Contract Deal with Kelme:

Kit SupplierKelme
Duration4 years (2020-2024)
Yearly payments£2.5 million
Total payment over 4 years£10 million
Any performance-related clauses?£1.5 million a year will be added to the yearly deal if Watford Qualifies for the champions league.

The Kelme-Watford deal is worth £2.5 million annually. Watford’s previous deal with Adidas was worth £750k a year.

However, Adidas was replaced by Kelme as a kit supplier, hence Watford saw an increase in price value.

Watford shirt & sleeve sponsorship deal

Watford signed a shirt and sleeve sponsorship deal with Crypto firm. The deal is worth £2 million annually. Let’s look at the contract details:

Duration4 years (2019-20 season to 2023-24)
Yearly payments£2 million a year
Total payment over 4 years£8 million
Any performance-related clauses?£1 million a year will be wiped off the yearly deal if Watford gets relegated from the Premier League

According to the deal, the Estonia-based crypto betting platform signed a three-year front-of-shirt sponsorship deal with Watford for their matchday and training wear in June 2019.

Later on, the two expanded their contract deal in September. In the new deal, sleeve sponsorship is also added with an additional £2 million per year.

Based on the deal, Bitcoin’s logo will be patched on the left sleeves of the Watford players’ matchday shirts

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