Mixed Martial Artist got much fame in the recent years and is now one of the highest paid sport in the world. Although different promotions have played their role in the success of MMA events. However, Ultimate Fighting Championship has led the way to take this brilliant fighting sport to a prestigious level. Here are the complete details why UFC is the most successful and generate more revenue than other MMA events or promotions.
Why UFC Is More Successful & Generate More Revenue Than Other MMA Events Or Promotions?
Content Summary
There are many promotions currently working across the globe and organizing the fighting events. UFC is on the top while there closet rival is Bellator. The later have done very well to compete with UFC and is now the 2nd leading industry in MMA fights. There are various reasons why UFC generate more revenue than other MMA events or promotions.
1 – Star Power
UFC offers lucrative contracts to the fighters and sign the biggest names of the MMA world. Conor McGregor, Khabib Nurmagomedov, Israel Adesanya, Jon Jones and Nate Diaz are the most popular MMA stars who are holding the most expensive contracts with the promotions. That’s why, people are addicted to UFC and love to see their favorite stars in action. Hence UFC also generate more revenue for their immense star power. This is one of the major reason of the success of UFC.
While on the other hand, Bellator, Absolute Championship and One Championship are also making their way to sign the big names. Bellator is leading the way as they have signed the contracts with Ryan Bader, Vadim Nemkov and Cheick Kongo.
2 – Sponsorships
As UFC have great names in their accounts, various brands have offered sponsorships and endorsements to the fighters. Moreover, there are various official sponsors of UFC as well, providing a healthy revenue to the promotion and increasing its worth. One of the greatest sponsorship deal is Venum deal with UFC that provides the bonuses to the fighters as well.
Bellator also receive sponsorship deals but they are not much worthy and highest paying, Consequently, there is less revenue for the promotion and fighters.
3 – PPV Sales
The most crucial factor in the highest revenue generation of UFC is its pay per view sales. UFC has, no doubt, the ultimate star power and thus has the highest PPV sales. No other promotion is able to compete it over. Belator, the 2nd best in MMA business has the highest PPV sales up to 100,000 and won’t get the sales over it so far.
While the success of UFC has earned them the highest PPV sales of 2.4 million in UFC 229. This shows that how far UFC has dominated the market and is generating revenue than other promotions. Thus, UFC has more revenue generated through PPV sales and is the leading promotion in MMA fights.
4 – TV Rights Deal
UFC has the ludicrous deals with the broadcasters to stream the PPV fights across the globe. Thus, they get immense viewership from the TV rights deal and ultimately, more revenue will be in the pocket of UFC owner. The reason of such a great viewership is again the star power and quality of fighting events, UFC offers to its fans and viewers.
All these are the details why UFC is the most successful and generate more revenue than other MMA events or promotions. If there is any change in the details, we will make them available here. Stay tuned for more updates.