The 22nd edition of the FIFA World Cup is starting In November. Before the start, FIFA is trying to attract as many brands as it could to invest in the competition. With the same approach, Fifa signs the Qatar Energy deal. FIFA Sponsorship Deal With QatarEnergy is to fill the final global partner slot ahead of the 2022 World Cup.
key takeaways:
- QatarEnergy joins Qatar Airways, Adidas, Coca-Cola, Wanda, Hyundai/Kia, and Visa in the top sponsor tier.
- FIFA’s global governing body has one more regional tournament sponsor position to sell.
- Fifa generated $93m in revenue from six global partners in 2021
- Crypto.com and Byju’s recently became 2022 World Cup regional partners.
FIFA Sponsorship Deal With QatarEnergy:
FIFA Global governing body has filled all of its global partnership slots ahead of the 2022 World Cup after agreeing on a new deal with QatarEnergy.
QatarEnergy now sits in Fifa’s top sponsorship tier alongside the likes of Visa and Qatar Airways, in a segment that last year brought in the US $93 million in revenue for the organization.
Following the national flag carrier, the liquified natural gas provider is now the second Qatari company in Fifa’s global sponsor category. The deal comes after QatarEnergy first linked up with Fifa last year as an official partner of the 2021 Arab Cup in Qatar.
Although ahead of the 2022 World Cup, Fifa has confirmed it has one regional sponsor position left for the tournament. FIFA recently added deals with Crypto.com (cryptocurrency exchange platform) and educational technology firm Byju’s in that category.
Remarks over the Deal
President and chief executive of QatarEnergy, Saad Sherida Al-Kaabi said: “QatarEnergy is pleased to partner with Fifa again. This time in support of the iconic Fifa World Cup, which will be held in Qatar and the Middle East for the first time ever,”.
He further stated: “This partnership is a reflection of our continued support of various sports activities. And of football in particular as the central attraction of the sporting world.”
Fifa president Gianni Infantino added: “QatarEnergy is joining Fifa in this important Fifa World Cup year. We are delighted to welcome them. As they share our excitement and enthusiasm for this first Fifa World Cup organized in the Arab world.”
Further, he added: “This year’s tournament will expand football’s reach and shine a light on the region. It will be bringing different cultures from across the globe together in Qatar to enjoy the best football in the world in stunning state-of-the-art venues.”