Yesterday, LaLiga inked a new sublicensing deal with DAZN and Telefonica. DAZN and Telefónica confirm €1.4 Billion LaLiga sublicensing deal. Telefonica-owned Movistar Plus+ to broadcast DAZN’s exclusive live games from Spanish soccer’s top flight.
Key takeaways:
- Telefónica secures access to games it missed out on during the original rights tender
- The agreement follows a similar Spanish market collaboration on motorsport content
Last year LaLiga signed New TV Rights Deal with DAZN and Telefónica worth €4.95 Billion From 2022 To 2027.
With the deal, DAZN was able to telecast 175 matches per season. Telefonica-owned Movistar has the rights to the other 205 games. Read the details here:
LaLiga Sublicensing Deal WIth DAZN and Telefonica
Sports streaming Services DAZN has confirmed signing the new Laliga sublicensing deal along with telecommunications giant Telefónica for domestic rights.
The exclusive agreement will enable Telefonica’s owned Movistar Plus+ pay-TV service to broadcast DAZN’s five weekly LaLiga games in Spain. As said earlier, DAZN had acquired the rights to telecast 175 LaLiga matches per season from 2022 to 2026/27. Telefonica-owned Movistar has the rights to the other 205 games for the same duration.
La Liga’s previous TV rights deal with Telefonica was worth €2.940 billion. However, The new TV rights deal is worth €4.95 billion. It started in the 2022-2023 season and ended Movistar’s run as the league’s main broadcaster.
€990,000,000 a year will be paid by two local networks in Spain to show Laliga both on TV and online in a 5-year contract worth €4.9 billion. That is a massive 66% increase over the previous domestic deal.
| Broadcaster | Number of live games | Contract |
|---|---|---|
| 1.Telefonica/MovieStar | 5 Live Matches per matchday + 3 full Matchdays per season | 2022-2027 |
| 2. DAZN | 5 Live Matches per matchday | 2022- |
This latest distribution deal follows a series of collaborations in other DAZN core markets, including Vodafone, Deutsche Telekom, and Swisscom in Germany, as well as Telcom Italia (TIM) in Italy and KDDI in Japan.
The games Telefonica missed out in the original tender will now be made available to Movistar pay-TV customers. Through the network’s digital platforms and linear channels.
Company’s Remarks Over the New Deal
DAZN’s chief commercial officer, Jacopo Tonoli, said:
“Our mission is to make the premium sport more accessible to an ever-increasing number of fans. In an easy, flexible, and innovative way. This deal allows us to do so by driving further growth in Spain.”
Sergio Osle, president of Movistar Plus+, Said:
“At Movistar, we will focus all our efforts on providing our customers with access to the widest range of content on the market. With this new agreement, we guarantee access to all Movistar Plus+ customers to the main competition of our football for the next seasons.”