French Ligue one reigning champion, Lille finds themselves a new shirt sponsor. reigning Ligue 1 champions Lille have confirmed that online car retailer Cazoo will take over from Boulanger as the club’s main shirt sponsor from next season. Lille signed a Shirt Sponsorship Deal With Cazoo. The shirt sponsorship deal between Cazo and Lille is worth €4 million.
Key takeaways from Lille Shirt Sponsorship Deal With Cazoo:
- Cazoo’s shirt sponsorship of Lille is worth €4m annually.
- The shirt sponsorship deal is multi-year.
- 25 percent of the deal will go to the Sportive agency for brokering the agreement
Lille Shirt Sponsorship Deal With Cazoo
Ligue One reigning champion Lille signed a multi-year deal with Online car retailer brand Cazoo. The deal Between them is worth €4m annually.
With the deal, Cazoo will replace Boulanger as the club’s main shirt sponsor from next season. The deal will see the sponsor’s logo on the Lille match day kits and training kits.
Take a look at the financial details behind the deal:
| CONTRACT | DETAILS |
|---|---|
| Duration | Multi-Year Deal ( starting from 2022-23 season) |
| Yearly payments | €4 million a year |
| Total payment over the years | €20 million |
| Any performance-related clauses? | €1 million a year will be wiped off the yearly deal if Lille fails to qualify for Champions League. |
The deal was originally reported in January 2022. The deal ended the Boulanger tenure as the club’s main shirt sponsor. As a result, fans see Cazoo’s logo emblazoned across the front of the club’s matchday kits.
The deal is worth €20 million in total payment over the years. The deal will give Lille an annual €4 million. However, 25% of the deal will go to the Sportive agency for brokering the agreement.
It is Cazoo’s second shirt sponsorship deal in Ligue 1 as it continues its aggressive marketing drive across Europe. The company was confirmed as the new main partner of Olympique de Marseille at the end of March, while it will also be the shirt sponsor of Spanish sides Valencia and Real Sociedad from next season. The company is also the shirt sponsor of Premier League sides Aston Villa and Everton.