Lionel Messi Signed Three-Year Endorsement Deal With Fan Engagement Platform Socios.Com

Argentinian National team Ace Footballer & Psg Forward, Lionel Messi signed Endorsement Deal With Socios.Com (Cryptocurrency fan engagement platform). Lionel Messi Endorsement Deal With Socios.Com will reward the little magician with $20 million annually.

key takeaways:

  • Argentinian star named fan engagement platform’s first global brand ambassador.
  • Messi pens a three-year deal worth $20 million annually.
  • Payment reportedly is not going to be paid in cryptocurrency
  • PSG Forward joins other sporting icons including Tom Brady and LeBron James in the crypto space

Socios.Com is a digital cryptocurrency and Fan Engagement Platform. Many sporting brands are in the company’s investment portfolio. Recently, struck a deal with Leo Messi. Leo Messi became the first global brand ambassador of the Fan engagement platform

Lionel Messi three year Endorsement Deal With Socios.Com is worth $20 million and does not include cryptocurrency payments.

According to a clause in the deal, Messi will appear in various brand activations, including multiple educational and promotional campaigns.

Socios.Com Endorsement Deal Portfolio has been trying for quite some time to leave its mark in the non-refundable token industry. Paris Saint-Germain (PSG) has partnered with Socios since 2018. Other football clubs that have deals with the platform include the likes of

  • Barcelona
  • Juventus
  • Manchester City
  • Atlético Madrid.

Social also has a global licensing and regional sponsorship agreement with the European football governing body Uefa. Moreover, the brand has partnerships with more than 130 sporting organizations.

Socios’ latest sponsorship sees Messi join other sporting greats in the crypto space. In January, basketball star LeBron James teamed up with for a multi-year partnership focusing on the decentralized Web 3.0.

In June 2021, National Football League (NFL) star Tom Brady struck a long-term deal to serve as an ambassador for cryptocurrency exchange FTX. Brady’s non-fungible token (NFT) company Autograph also generated US$170 million in a Series B funding round in January.

Remarks Over the Endorsement Deal

Football Global Star, Lionel Messi stated:

Fans deserve to be recognized for their support. They deserve opportunities to influence the teams they love. exists to enhance the fan experience. To enable fans to be more. I’m proud to join’s mission to create a more connected and rewarding future for fans around the world.

Alexandre Dreyfus, chief executive of, added:

We are delighted to announce Lionel Messi as our new global brand ambassador. We will look forward to building a more inclusive, exciting, and rewarding future for fans across the world together.”