PSG Sign New Sleeve Sponsorship Deal With Sneaker MarketPlace ”Goat”

French Ligue one Giant, PSG signed a multi-year Sleeve Sponsorship Deal With Goat. Goat is an online sneaker marketplace. The deal between Online sneakers Company “Goat” and Paris Saint-German is worth ‘€50m’. With this deal, French Football Club, PSG will be the first sports team to have dedicated space in the sneaker marketplace.

Key Takeaways from PSG Sleeve Sponsorship Deal With Goat:

  • The goat will join Nike, Jorden, and Accor as one of PSG’s principal partners
  • Deal to reportedly run for three years
  • The deal between PSG and Goat is worth €50m over three years.

PSG Sleeve Sponsorship Deal With Goat

Yesterday, April 14, PSG announced a new sleeve sponsorship deal with online sneaker marketplace GOAT as their new Sleeve partners. However, The official figure behind the deal is yet to disclose. But according to multiple reports, the sleeve sponsorship deal is worth €50m over three years.

Take a Financial look at the deal:

Duration3 years (2022-2023 season to 2024-25)
Yearly payments£16 million a year
Total payment over 3 years£50 million
Any performance-related clauses?£1 million a year will be wiped off the yearly deal if City fails to reach the knock-out stages of the Champions League.

The sneaker marketplace brand GOAT will take over the inventory from Qatar National Bank (QNB), which is PSG’s sleeve sponsor for the current season.

The goat will initially be an official partner of the club before joining US sportswear company Nike and hotel chain Accor as one of PSG’s principal partners from July when the company’s logo will feature on the sleeve of the team’s match, training, and warm-up kits.

The new deal will see PSG become the first sports team to have its own dedicated space on Goat’s eCommerce platform. The club will offer merchandise and accessories ‘from the past, present, and future’.

It further pushes PSG’s relationship with the fashion world, building on the club’s collaboration with Nike’s Jordan Brand and partnerships with premium labels such as Dior.