WWE And Fanatics Broad Deal Will See The Brand Covering Ecommerce, Collectibles, & NFTs

World Wrestling Entertainment, WWE signed a deal with Fanatics broad. The deal is covering eCommerce, collectibles, and NFTs of WWE and WWE locker rooms wrestlers. The long-term partnership with Fanatics is a Digital agency that produces digital trading cards for a wrestling promotion.

Key takeaways:

  • Fanatics to launch WWE Shop eCommerce platform this summer
  • The agreement designates sports retailer as WWE’s exclusive trading card provider

WWE And Fanatics Broad Deal

WWE (World Wrestling Entertainment) has signed a long-term licensing agreement with Fanatics (a Digital agency). The deal covers the retail giant’s owned e-commerce, merchandise, trading cards, and non-fungible token (NFT) subsidiaries.

Furthermore, the deal will see WWE licensed products made available via the Fanatics, Fanatics Collectibles, and Candy Digital NFT platforms.

The Fanatics will launch the WWE shop on an e-commerce platform this summer. The shop will offer a variety of Merchandise, accessories, and apparel.

The deal will see Fanatics collaborate closely with WWE to produce reactive products to coincide with WWE’s biggest moments.

The contract allows Fanatics Collectibles to become the exclusive provider of licensed WWE trading cards and digital collectibles.

Fanatics $500 million deal: Earlier this year, The digital agency acquire trading card firm, Topps, for the US $500 million. Once the wrestling promotion’s current trading cards license deals expire, then Fanatics will exclusively deliver WWE trading cards.

Owner’s Remarks on the deal

Chairman and chief executive of WWE, Vince McMahon said:

We believe this multi-platform partnership will set a new standard for WWE e-commerce, apparel, and merchandise. While providing our fans globally with more ways than ever to engage with WWE and our superstars.” 

Fanatics owner Michael Rubin said:

WWE is one of the most widely admired sports and entertainment properties worldwide. It made perfect sense to activate many parts of our Fanatics global platform to create a first-of-its-kind, all-in fan experience.

From e-commerce and licensed merchandise to trading cards and more, we’re going to offer up an incredible set of capabilities to help WWE’s passionate fans worldwide celebrate their favorite Superstars, marquee events, and the WWE brand overall.”