The NFL is the most successful sports league in America. With the talks like 3 big sports are famous in North America but it looks like a lie when one sees the difference between NFL’s sponsorship deals and the other two sports. In reality, there’s a pro football and then there’s nothing else.
Every year NFL generates a combined total of $1 billion US dollars from different sponsorship deals. These deals are exclusive from NFL’s Broadcasting deals.
The average deal for a sponsorship starts from $10 million. Sponsorship deals vary from where the company logo will be displayed. Based on the provided information lets take a look at NFL’s Biggest Sponsorship Deals:
| Rank | Company | Sponsorship Deal (Yearly) | Contract |
|---|---|---|---|
| 1 | Verizon | $300m | 2023 |
| 2 | Anheuser-Busch InBev | $230m | 2027 |
| 3 | Nike | $120m | 2028 |
| 4 | Pepsi | $100m | 2025 |
| 5 | Oakley | $75m | 2022 |
| 6 | Amazon | $75m | 2024 |
| 7 | Fanatics Inc | $50m | 2024 |
| 8 | Caesars Entertainment | $30m | 2023 |
| 9 | Procter & Gamble | $15m | 2022 |
| 10 | Gateways Casinos & Entertainment | $12m | 2022 |
#1. Verizon $300m
Content Summary
Verizon is a US-based telecommunication company. The company has been sponsoring NFL’s league since 2010.
In the 2019 season, Verizon signed a $300m year deal with NFL till 2023. Verizon will provide 5G in the stadium.
#2. Anheuser-Busch InBev: $230m
AB InBev first signed a sponsorship deal with the NFL way back in 2011. Anheuser-Busch InBev is America’s largest brewer company.
In the 2019-2020 season, AB InBev signed a new deal worth $230m per season till 2027.
With that sponsorship deal, Bud Light will remain the official beer for the league.
#3. Nike: $120m
Nike is a famous brand in sports history. They sponsor teams kits. Nike signed a new deal worth $120m with NFL till 2028.
So, Nike will remain as the official uniform supplier for every season till 2028. Nike will provide a uniform kit to a total of 32 teams.
FAQs Regarding NFL’s Sponsorship Deals
Q. Who is the owner of the NFL?
A. NFL has no individual owner. Association based on franchises owns the league.
Q. How much a commercial cost during a Superbowl break?
A. it cost $3-5 million for 30 seconds.